What does two-thirds of world have with them right now? If your answer is “mobile” you’re spot on! Think about it.. where’s your bank? your plane ticket? how does your doctor see you? does your favorite store know you?
Thanks to mobile devices and the technology supporting them, consumers are no longer connected to desktop and laptops aren’t even considered truly portable any more. By 2014, it’s predicted that more internet searches will be done with smartphones and other mobile devices than PCs. The evolution of mobile is often compared to “back in the day” when businesses contemplated domain names, websites, email marketing and SEO. Fortunately, businesses had time to implement these digital strategies since consumer adoption rates didn’t mirror the growth rate that mobile is experiencing. Statistics show that by 2017 global mobile traffic will amount to 46 times the total amont of mobile traffic just a few years ago in 2010 stated by Doug Webster, VP of Cisco Marketing.
On a local search level, mobile traffic to local sites grew 27% (Q4 2012) vs. 15% from broader Internet. Practically every local business has a Yelp listing that ranks on a Google search page and over 55% of all Yelp searches are now from mobile (45% from apps). The real estate site Zillow announced that over half of their site visits are coming from mobile. Is your business website and Internet presence optimized for mobile consumers? Are you still contemplating the benefit of a mobile marketing strategy?